Who is Litmos
Litmos develops learning solutions for top-performing companies.An established leader since 2007, Litmos offers the world’s easiest-to-use LMS, comprehensive content libraries, integrations with top workflow tools, and services to support success. Thousands of companies trust the solutions to create, curate, and connect learning content to employees, customers, and partners. Acquired by CallidusCloud in 2011, SAP in 2018, and by Francisco Partners in 2022, Litmos continues to innovate award-winning learning technology and set the standard for customer experience and satisfaction. The solutions are used by more than 20 million people in 150 countries, across 35 languages.
The Challenge
In 2022, Litmos underwent a transformative acquisition, leading to a rebranding effort that would redefine its identity. This presented an incredible opportunity for the company to reimagine its personality and reinforce its market position. However, a significant challenge emerged: maintaining brand recognition while implementing a fresh and invigorating approach.
The Solution
As part of its rebranding efforts, Litmos gave its logo a well-deserved makeover while ensuring that the iconic "Lenny the Learning Monster" logo mark remained highly recognizable. The cosmetic facelift aimed to refresh the brand's visual identity while maintaining a strong connection to its loyal followers.
Alongside the logo update, a vibrant and distinctive color palette was crafted, designed to make Litmos stand out from its competitors. Moreover, the beloved Lenny mascot underwent a modernization process, bringing a fresh and contemporary feel to the brand. The resulting logo is a perfect blend of simplicity and strength, showcasing powerful typography that further enhances Litmos' renewed identity.
www.Litmos.com
After successfully rebranding Litmos, we embarked on a comprehensive website redesign project with a primary focus on simplicity, user-friendliness, and easy access to the information our customers are seeking. The new design embraced a minimalist approach, featuring a clean and uncluttered layout that allowed for intuitive navigation. Clear and concise messaging was incorporated throughout the website, enabling users to quickly grasp the platform's value proposition and benefits. By prioritizing simplicity, user-friendliness, and information accessibility, the redesigned Litmos.com now serves as a powerful tool for learners and organizations, empowering them to easily explore and engage with our e-learning solutions.
Motion graphics
Video allows us to showcase our expertise, values, and commitment to delivering exceptional learning solutions. Using Lenny in our video content allows us to establish a personal and relatable connection with our audience, fostering trust, and building long-lasting relationships. It also enables us to differentiate ourselves in a competitive market.
A Closer Look
Take a deeper dive and explore the following pieces to gain insight into the content we've been actively producing at Litmos.
