​​​​​​​The Paw Spa
The Paw Spa is a family run pet grooming and hotel service based in San Francisco, CA. The aim of the new brand was to capture a vibe of playfulness, happiness, and warmth by employing vibrant colors and fun illustrations. Additionally, we wanted to craft a visual representation that not only showcased the hotel's distinctiveness and character but also caught the eye of potential customers. The primary focus of the logo was to fashion a cheerful character inspired by the owner's sassy Shih Tzu, a true doggy diva.
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