SAP + Litmos
In 2019, Litmos joined the SAP Brand family. Our task was to blend the existing Litmos style with the SAP aesthetic, ensuring it harmoniously integrated within their broader portfolio of brands. This required a complete overhaul of not only the logo but the website and all marketing collateral.
Effortlessly integrating the new SAP Litmos logo into our marketing materials, we established a cohesive visual identity. By strategically placing the logo across brochures, banners, and more, we maintained brand consistency and a strong presence, conveying continuity and innovation. Incorporating our mascot, Lenny, into the logo ensured recognition and added warmth. This strategic move balanced the new and familiar. Lenny's presence across presentations, social media, and merchandise fostered connections with both old and new audiences.
